SEO(Search Engine Optimisation)

SEO or natural search optimisation delivers measurable results that increase website traffic and online revenues.

The key benefits to implementing SEO strategies are:

Increase website traffic

Increase website conversions

SEO Management

At ODISI we offer more than just SEO consultancy, our professional SEO consultants start from the bottom up, working through your websites technical infrastructure, enhancing its content and applying outreach strategies to deliver your company the best results possible.

To view one of our SEO case studies and read how we helped a client to increase both their traffic and sales.

Fancy a chat, some free SEO consultancy or just interested to know what it might cost for your website? Please contact us today to discuss your requirements further

Pay Per Click

ODISI's team of online marketing experts are fully trained . With our knowledge and expertise we can ensure that you achieve a better conversion rate through careful monitoring of keywords and bids.

Our PPC Management service ensures your paid search campaigns are giving you the best possible return on investment (ROI).

Paid Search Management

PPC campaigns can easily be monitored so you know which campaigns are performing well however, many organisations either simply do not have the time to monitor their campaigns efficiently or are unsure on what keywords and key phrases they should be bidding on.

We also work with clients to manage their Facebook ads via their social media campaigns.

Paid Search Explained

PPC is a form of online marketing . It works by offering an online advertising payment model in which payment is based solely on qualifying click-thrus coming from search engine results pages and their content networks.

Social Media

Social media marketing and optimisation has boomed in the last few years. Your company can now embrace this highly effective channel to promote your brand and interact with your customers. Using sites such as Facebook, YouTube and Twitter plus creating informative blogs will further increase your sites visibility on Google’s search results. Whether you are a blue chip organisation or local business,ODISI will help create a bespoke social media campaign that will generate brand awareness and in some cases sales for your business.

Consistent results through a carefully defined social media strategy:

Facebook – with over 850 million users and a whole array of interactive tools – this is by far the most versatile social media channel.

YouTube – over 80% of internet users prefer to browse video – a good web video campaign onthe world’s second largest search engine is highly important.

Twitter – use of twitter is increasing daily, especially with the use of mobile friendly websites onour smartphones such as the iphone – we always suggest a twitter account which can be updated regularly.

LinkedIn – a search engine for the corporate world – connect with businesses and influential people tolet them know what your business does and increase your brand awareness online.

Training

We think digital marketing is wonderful and we also understand how important learning is. Our digital marketing trainers have trained many organisations over the years

Digital marketing is constantly evolving which is why we offer an impressive range of the latest training courses to accommodate your every digital marketing training need. This includes social media training, SEO, Google Adwords, email Campaigns, Biddable Media such as Facebook Ads, Display and Behaviour Retargeting Ads and much much more..

All of our training courses will be tailored to your personal needs or company requirements.

By the end of each course you will have a thorough understating of:

Digital campaign management and execution

Gathering and managing digital data

Gap analysis and defining future strategies

We provide online marketers with a complete overview of all the vital digital marketing disciplines, how they can work together in your online marketing strategy and we will help to highlight areas for further in-depth digital marketing learning.

Basic Online Marketing courses

If you’re new to digital or looking to build an in-house online team, our starter courses are perfect for you.

Intermediate and Advanced Training

you’re an experienced online marketer looking to grow your digital understanding or replenish your existing digital skill set, we’ve got a course for you!

Tailored Training

bespoke training session might be just what you need. We can work with you and your organisation to create a tailor made training programme. Whether it’s for one specific member of staff, an entire branch or even entire an organisation, we’ll have a solution that fits.

Display Advertising

Display marketing is a great channel to grow your online exposure and increase brand awareness by placing banner images/ videos/textual adverts/ onto relevant websites. Display marketing has 2 common pricing models, Cost per click (CPC) and Cost per thousand impressions (CPM). There are millions of websites accepting advertisements, but finding the best sites for your brand and managing the placements requires experience and expertise.

Additionally we offer online display strategy planning and Behavioral re-targeting display campaigns (Serving ads to users on 3rd party websites after they have viewed your web pages and products).

ODISI offers the following display advertising solution:

big range of inventory

CPM and CPC pricing models

Transparency

Regular reporting

Flexible management fees to suit your needs

Copywriting

you’re looking for SEO Copywriting Services we’d love you to consider us:

We write for users with search engines in mind and never the other way round. Our SEO copywriting services include:

Email marketing

The average professional receives around 100 emails every day. To manage this high volume, people are moving through their inboxes quickly, looking only for the information they need and deleting anything that seems irrelevant. Producing great e-shots or newsletters that consistently increase profile and drive awareness requires a compelling design and interesting content.

Emails, Newsletters and Eshots

ODISI creates newsletters that break through the clutter to reach customers and drive results.We use the following strategies to steer our email campaigns and newsletters

Conversion Optimisation

Conversion optimisation or conversion rate optimisation (CRO) is the method of creating an experience for a website or landing page visitor with the goal of increasing the percentage of visitors that convert into customers. Increasing conversion rates is key for any website to outperform its competitors.

What is Conversion Optimisation

Conversion rate optimization is the process of increasing website leads and sales without spending money on attracting more visitors. Our test methods will enable you to monitor which headlines, images and content help one convert more visitors into customers. The key to creating a successful conversion path begins with defining the expectations that you hope to fulfil. Typically, the most powerful expectation changes are text (page and link copy) and images (thumbnails, banner ads, icons etc.) there are also visual pieces such as navigation, background colour, font size and other elements play a role in keeping the user confident and comfortable.

Conversion Optimisation Strategies

In order to carry out effective conversion optimisation we need to analyse and understand what is taking place on a daily basis on your website. We need to discover how visitors found your site, what pages they visited and for how long and the reason why (or why not) they made a transaction on your site.